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April 2024 Leadership Master Class
Thursday, April 11, 2024, 8:00 AM - 9:00 AM PDT
Category: Leadership Master Class

Marketing Acumen: Understanding the Needs of the Customer


The 7th Annual State of Marketing to Engineers research report helps you understand how 900+ engineers and technical buyers seek and consume information to make purchase decisions, how that behavior differs by age, and ways the landscape has changed over time.

Join us for our April Leadership Master Class to hear directly from Wendy Covey, CEO of TREW Marketing, where you’ll learn answers to questions such as:

  • Which social media platforms do engineers turn to for work versus personal use?
  • What are their attitudes towards artificial intelligence?
  • What types of content do they prefer, and how do those preferences vary between hardware and software purchases?
  • How has video and podcast consumption changed over time?

We'll also include "ask me anything" time at the end of the webinar, so come prepared with your burning marketing questions!

April 11th, 2024 8:00 AM PDT (Pacific Daylight Time, US and Canada), 3:00 PM GMT.

Register Now